Boyfriend’s consistent success makes them a group to watch in 2012

2011 could veritably be called the ‘year of the idol group debuts’. Over 30 idol groups launched their career this year, and that’s not including the numerous sub-units from already-established groups.
So, what does it take to rise above this swollen sea of talent? While a rookie group has to possess a distinctive image or ‘concept’, they must also have great musicality, consistency, and promising statistics. Boyfriend seems to possess all that in spades, which is why they’re quickly becoming one of the best male rookie groups of the year.

Winners from the ’2011 SBS MTV Best of the Best’ Awards

Music Video Segment
▲Best New Artist

1. Boyfriend (36.36%)
2. B1A4 (36.13%)
3. Block B (11.54%)